The Pitch - Shipping Container Hospitality Complex - Retail, Food, and Work Space - Austin, Texas

The Pitch acts a bridge, connecting a business park to Austin FC’s new training campus through a series of connected experiences that represent Authentic Austin. The space serves as an active promenade, day and night, that combines retail, food, and work space along an undulating pathway through the natural landscape.

Floor Plans / Drawings
About Mark Odom Studio - Architects
About Austin Commercial and Citadel Development Services - Builders

ProjectThe Pitch
ArchitectsMark Odom Studio
BuilderAustin Commercial and Citadel Development Services
Area21780 sqm
ManufacturersEcosense, Falcon Structures, Makehaus Design and Fabrication Studio, Structural Wood Systems, WE-EF
Lead ArchitectMark Odom
Landscape ArchitectTBG Partners
Structural EngineerLeap Structures
MEP EngineerBay & Associates
Civil EngineerLandDev Consulting
Container ConsultantFalcon Structures
FabricatorMakehaus Design and Fabrication Studio
DeveloperKarlin Real Estate
General ManagementTeam Orbis
Food ServiceCorner Kick Hospitality
BrandingLauren Dickens Studios
PhotographyCasey Dunn
LocationAustin, Texas, United States

Description by Mark Odom Studio

Mark Odom Studio repurposed shipping containers to create a one-of-a-kind experience at Austin’s exciting new hospitality complex Parmer Ponds The Pitch. The Pitch -- Austin’s distinct hospitality and entertainment complex for Austin FC soccer fans and the community debuted this spring. The two-acre site is a one-of-a-kind destination hub for retail, food, office and outdoor gatherings served from flexible two-story repurposed shipping containers. The unique project was designed by Austin award-winning architecture and interiors firm, Mark Odom Studio.

“The developer, Karlin Real Estate, was interested in using shipping containers; they had not worked with a container concept before and really wanted to lean into the idea,” says Mark Odom, founding principal of Mark Odom Studio. “We have previously studied the use of containers for commercial, retail and multi-family designs all of which were un-built; we feel that The Pitch is the first project of its kind in Austin and the region.”

The complex comprises 23 repurposed shipping containers of two standard container modular sizes: 8 X 20 foot and 8 X 40 foot. The containers are stacked to create two stories and then clustered into five separate building pods, with varying building square footages, that function differently for the users while creating a dense visual and physical experience and view onto the landscape.

“Each building pod is organized and stacked differently while they all use the same custom detailing, material and color. This allows the focus on the true form of each container to be consistent,” says Odom. Ground level containers serve as food and beverage outlets for premiere local food vendors. Second level containers are multifunctional as viewing decks, interior conditioned gathering spaces, private office space, private party rooms and Austin FC game watching parties. Custom stairs, vertical tube steel railings, and overhead trellises were carefully designed and executed tying together each level.

Three 40-foot-tall containers were placed on ends to serve as wayfinding nodes from a far -- while functioning as restroom facilities and electrical rooms at ground level: each has 40-foot interior vertical perspective views to the skylight above. A mass timber pavilion with custom steel apertures further anchors the program between the Austin FC practice stadium and The Pitch. The once flat site was heavily landscaped to help the containers nestle and absorb the grade changes. As each pod was curated differently, the experience and views will also entice users to walk around and explore.

To achieve the level of execution needed on this unique project, Mark Odom Studio worked closely with the developers, Leap Structures, Citadel, and Makehaus. “We approached this project as a collaborative team effort and the complexity required all disciplines to problem solve together from feasibility schematics through construction. The timeline was fast, and the team was pushing from start to finish; The entire team was crucial in making the deadline,” says Odom. Additionally, Mark Odom Studio handled the exterior and interior finish selections as well as the interior and exterior furniture selections and installation.

Floor Plans / Drawings

About Mark Odom Studio

Our Intention —

With each project, we listen, observe, and edit to produce architecture that embodies our client’s desires and responds purposefully to context.

Our environments challenge expectations through form and space and an imaginative use of material. And whether it’s a large complex of interconnected buildings or an intimate space in a private residence, every detail is thoughtfully considered to provide moments of delight and discovery.

Our Expertise —

(includes, but is not limited to)

Mixed-Use Development / Commercial / Residential / Creative Workspaces / Restaurants / Retail / Multi-Family Housing / Single-Family Homes / New Construction / Renovations / Interiors / Adaptive Reuse

Our Values —


The key to every successful project. In the end, it’s not our building, it’s yours.


Everyone who needs to have input during the process is brought in from the very beginning.


  • No hidden fees.
  • No opaque reasoning.
  • Nothing squirrely.

Integrity / Equity

In our community, our relationships, our structures, and our creativity.

Creativity in Context

Every project is a new opportunity to push the boundaries of what’s been done before while relating to it’s context.

Address4903 Woodrow Ave, Austin, TX 78756, United States
Phone+1 512-469-5950

About Austin Commercial and Citadel Development Services

Citadel Development Services LLC is a group of Dynamic Professionals with deep histories of managing significant projects inside of the Restaurant, Retail and Entertainment space.

Competitive Advantage: An intimate knowledge and proven track record of managing Real Estate, Design, Procurement, Architectural, and Construction efforts simultaneously to produce Undeniable Results

“Our Purpose is to create High Level Experiences for our clients through Design, Planning, Construction and Development. “

Extensive Network of Qualified Subcontractor Trades & Vendors


Program Management

  • Single Point of Management throughout the entire process:
  • Real Estate, Design, Procurement, Construction, Facilities Maintenance
  • Develop Comprehensive Scopes of Work For Entire Project Team
  • Selection and Management of Design, Engineering, Construction, and Procurement professionals.
  • Accurate Front-End Planning & Forecasts
  • Management of Total Development Budget and Schedule
  • Preparing of Bid Packages, and Managing the Bid Process
  • Providing Traditional Construction Management Services

Pre-Construction / Design Phase

  • Scope definition and management
  • Establishment and maintenance of communications procedures
  • Budget development
  • Master schedule development – CPM Scheduling
  • Site selection assistance
  • Architect/engineer selection advisory
  • Specialty consultant selection advisory
  • Conceptual Design
  • Cost estimating and value analysis
  • Construction Drawings
  • Constructability and bid-ability reviews
  • Procedures and logistics assessment
  • General conditions and contract requirements advisory
  • Assistance with testing/inspection sub-contractors
  • Bid phase management

Project & Construction Management

  • CPM scheduling and schedule management / monitoring
  • Cost control oversight
  • Professional on-site management (optional)
  • Leadership / Facilitation of job coordination meetings
  • Contract administration and management
  • Regular inspection and quality assurance enforcement
  • Progress and financial reporting
  • Documentation and file maintenance
  • Change order management
  • Open item tracking and reporting
  • Issue avoidance and dispute resolution
  • Contract closeout supervision
  • Commissioning oversight


  • Master program schedules
  • Design phase schedules
  • Construction phase schedules
  • Completion and turnaround schedules
  • Window and look-ahead schedules
  • Recovery schedules
  • Contract time determination for bids (engineer’s estimate of time)
  • Cost and resource loading of CPM schedules
  • Periodic updating of schedules
  • Preparation of schedule reports
  • Schedule analysis and trending
  • Progress completion verification (percent complete)
  • Review and analysis of schedules prepared by others
  • Analysis, preparation and/or testimony regarding delay and disruption claims

Owner Representation

As owner’s representative, we serve as an extension of the owner’s staff.

CITADEL provides guidance through the lifecycle of your project, protecting the owner’s interests at all times.

CITADEL provides owners with the value-added resources they will need to make their project a success. For an owner whose team may not have the required depth of resources to look after each component of a project, CITADEL literally serves as an extension of their staff.

As the project’s Champion, we can provide on-site representation to make sure that construction proceeds in accordance with contract documents, on time and within budget.

Working as your advocate, CITADEL experts enable clients to focus on their core business without distraction.

Owner’s Representative services include:

  • Review / Develop Real Estate Strategy
  • Analytics
  • Analyzing constructibility
  • Advising the owner on project delivery systems and forms of contracts
  • Serving as a single point of contact between contractors and designers
  • Representing the owner at key meetings
  • Monitoring the project schedule and budget
  • FF&E Procurement Strategy
  • Auditing quality assurance/quality control procedures
  • Assisting in evaluating contractor and vendor payment requests
  • Providing monthly reporting
  • Facilitating issue and conflict resolution

Address 19103 Clearock Dr, Austin, TX 78750, USA
Address 29900 Spectrum Dr, Austin, TX 78717, USA

The Pitch - Shipping Container Hospitality Complex - Retail, Food, and Work Space - Austin, Texas